Toys with Innovation and Wonder

Founded in 2002, Cepia LLC, manufacturing toys under Blue Whale™, is a privately held company headquartered in St. Louis, MO. Combining kid-friendly technology and innovative creations, the company’s fundamental philosophy is to transform simplistic ideas into magical experiences for kids.
Ingenuity, creativity, playfulness and passion are the heart of Cepia and Blue Whale.

Cool collectible squishy characters called Crushies that come in peelable, scented Bananas™ and other fruits. Get them as singles or as beautiful colored bunches.

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Cats vs Pickles™, a tale as old as time. Cats are scared of pickles yet pickles just love cats! Charming cute cozy cats and precious prized plush pickles to discover and create an epic collection.

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Unfold a whole new world of fun! Beautifully detailed, multi-layerd boxes with an adorable doll and hidden surprises inside. Each box opens up to create a unique play space for your Popidoli™.

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Super soft newborn pets that respond to your touch and voice with blinking eyes and heads that turn, reacting to you! Nuzzy Luvs™ snuggle, purr, coo and make happy sounds.

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Rainbow Pets™ are cute colorful animal characters with long, beautiful rainbow like tails. Each comes with a matching hair extension and accessories for you and your pet!

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Fun interactive birds come to life, responding to touch, sound and movement. Koo Koo Pets™ will chirp, talk-back and dance to music. Some will light up and can even play their own music.

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High fashion, bright lights! SweetShine™ Girls have unique hair that lights up, interchangeable outfits, accessories and fun pets. What's your secret shine?

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Founded in 2002 by James Russell Hornsby , Blue Whale/ Cepia LLC is a privately
held company headquartered in St. Louis, MO.

The company launched with a team made up of talented professionals in the toy industry, marking the beginning of a new force in the toy world. When Cepia introduced Zhu Zhu Pets in 2009, the brand exploded. With seven Toy of the Year Awards from across the globe and a spot on Time Magazine's "All-TIME 100 Greatest Toys," Zhu Zhu Pets became Cepia's greatest pride and joy. Combining kid-friendly technology and innovative creative, the boutique company's fundamental philosophy is to transform simplistic ideas into magical experiences for kids. Celebrating our legacy, here are some our past toy brands.

  • Adorable collectable characters that utilizes light-up technology and light projection, creating an interactive experience that delivers in a magical way.

  • Named Toy of the Year 9 times in seven different countries with world-wide brand recognition, ZhuZhu Pets continues to be a global phenomenon.

  • Special Forces versus Ninja Warrior hamsters! Growing on the world wide poularity of ZhuZhu Pets, Kung Zhu battle for presige and honor!

  • Highly sought after, Xia Xia has a few surprises under her shell. With style and fun to spare. Xia Xia is the talk of the town.

  • From Dimension 33 comes DaGeDar, supercharged ball bearings, racing into battle. With over 100 to collect, DaGeDar is a power to watch for.

  • Wear, collect, trade! Express Yourself! Make a fashion statement with must-have girls’ Charm Bracelets and Charm U characters!

Contact Us

U.S. Home Office

Cepia LLC
121 Hunter AVE
Suite 103
St. Louis, MO 63124


China Office

Room 2509-2510, Block 1
Excellent Century Center, Jintian Road
Futian District, Shenzhen China 518033